What hinders the development of digital printing u

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What is hindering the development of digital printing under the new situation the continuous development of high and new technologies such as computer technology, networking technology and microelectronics technology is changing people's lives. The constant changes of these high and new technologies in printing and printing equipment have led to many rapid changes in the printing industry

according to the statistics of the American Printing Industry Association, in the first quarter of 2009, the sales of the printing industry decreased by 9.4% year-on-year, and the sales of traditional printing decreased by 10.8% year-on-year. In contrast, the sales of toner digital printing and inkjet digital printing increased by 8.8% and 7.1% respectively year-on-year. However, the speed of development and popularization of domestic digital printing press is still relatively slow

although the domestic digital printing has been known for a long time in the last century, the development of digital printing is still stagnant today. With the rapid development of network informatization, the development trend of digital printing is irresistible. What makes digital printing under pressure but without power

investors are short-sighted and only focus on immediate interests

compared with traditional printing, digital printing has the following advantages: 1) it is easy to change data, design, color and original text; 2) No preparation is required; 3) The cost of short edition printing is reasonable; 4) Personalized printing; 5) Suitable for different versions; 6) On demand printing and dispersive printing; 7) Unlimited repeated printing, simple operation, etc. It has the advantages of high efficiency, energy saving and high cost performance, but it is inferior to traditional offset printing in terms of printing quality, speed, specification, color (such as spot color or metal color) and batch cost. Some investors with high demand often want to save costs, while some small investors think that they are small businesses and do not need such advanced equipment at all. The key is that they do not have a correct value attitude towards the flexible configuration of digital printing

lack of fighting and innovation spirit

the replacement of the old and the new in modern society is too fast. Maybe what you take today is valuable, and it will be greatly devalued two months later. This is not alarmist, but the science and technology are so developed. If we just follow the trend, it only means that we are not far off. Only when we surpass the trend, can we become the trend followed by others. Only through continuous enterprising and innovation can we create value, be content with mediocrity, and finally end up in an obsolete situation. Digital printing has become the trend of development. We should take its essence and discard the dross that can realize one machine with multiple uses. Instead of fearing the arrival of new things, we should be brave to make innovations and breakthroughs on this basis

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